Addie Ashworth

Director of Visual Merchandising

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Addie has acquired much experience in Visual Merchandising and Visual Operations over the past fifteen years. Throughout her career, she has gained knowledge in many areas of Visual Merchandising, including projects focused on creative thinking as well as operational project management.  Including corporate based positions, she has also led a field team of roughly 100 Visual Merchandisers globally.  Addie has learned that the key to any successful project is open communication and strong collaboration between all parties involved.

 

Career Highlights:

  • Visual Merchandising Floorsets and Directives
  • Development of Visual Training Manuals
  • Fixture, Mannequin and Prop Sourcing, Development and Distribution
  • New Store Openings
  • Project Management
  • Space Planning and Fixture Layout direction
  • Corporate Communication Direction

Experience:

Sr. Manager, Visual Merchandising Operations at Forever 21 Headquarters

  • Led the Global Visual Merchandising Team consisting of Regional Visual Managers, District Visual Managers and the New Store Opening Team

Visual Operations Department Manager at Forever 21 Headquarters

  • Visual Sourcing and Production - Sourced, developed and purchased fixtures, visual elements, mannequins, props and in-store marketing for all stores globally
  • In-Store Visual Marketing - Partnered closely with Graphic Designers, Marketing and Promotion Teams in order to produce and distribute all in-store collateral
  • Visual Planning and Allocation - Supported all stores globally by fulfilling all visual needs and requests.  Allocated and distributed all seasonal launches, new fixture packages, and fulfilled Visual Catalog orders
  • Space Planning- Produced fixture plans and planograms for all new and remodeled stores
  • Visual Production Workshop - Built and constructed custom visual elements for new store openings and seasonal displays
  • Visual Administration - Handled department budget, travel, payroll and all administrative functions

Visual Merchandising Manager, Accessories at Forever 21 Headquarters

  • Managed a team of Merchandise Coordinators while developing and creating merchandising direction for all stores globally
  • Developed and Implemented new fixtures and displays and distributed to stores

Senior Visual Specialist at Bath & Body Works Home Office

  • Originated ideas for merchandise display and window decoration
  • Researched and concepted fresh ideas for future floor-set themes