Amanda M. Smith
Chicago-based creative director and marketer, Amanda M Smith is driven by design and fueled by a love for brand strategy and storytelling. She develops successful partnerships through a deep understanding of client pain points, presenting design-forward solutions to meet objectives and facilitate growth. Her relentless focus on client success, combined with her passion and extensive knowledge of retail design, has resulted in the development of thriving retail support programs that build brand awareness and increase shopper engagement.
Amanda’s varied experience as both a designer and brand strategist is present in her work spanning interior, retail and event design. With a keen eye for visual balance and composition, you’ll find her combining unexpected textures, finishes and materials with on-point messaging and lifestyle graphics. She also specializes in retail fixtures, identifying the right system to meet requirements for both form and function.
As as a leader and active member of the retail community, Amanda has moderated round table discussions with fellow designers, hosted educational lectures and appeared as a guest speaker at industry events and conferences. Her personal passion for arts and music runs deep alongside a love for thriving community retail. After all, shopping is more than merchandise, more than a sale - it’s an experience.
Creative + Visual Direction
Visual Merchandising + Styling
Retail + Merchandising Audits
Store Fixture Development + Specification
Trends Review + Analysis
Marketing Strategy + Content Creation
Message Development + Copywriting
Photography Art Direction + Supervision
Event Planning + Management
Awards + Accolades
IIDA Award of Excellence for Booth Design at GlobalShop 2018
Panelist and Guest Speaker at 2017 Surface and Panel Symposium, “What’s trending? What’s new? What’s next?”
IIDA Award of Excellence for Booth Design at GlobalShop 2017
VMSD Outstanding Booth Design at GlobalShop 2017
Founder + Chief Brand Strategist, VOID, Co.
Provides on-demand marketing and design resource for small to mid-size retailers
Director of Marketing, OPTO International, Inc.
Established and executed 12 and 24 month multi-channel marketing programs (print, email, online, events) increasing brand awareness
Identified target markets and segmented key audiences maintaining a pulse on the ever-changing industry, driving the growth direction for the organization
Daily creative collaboration and leadership of a small, multidisciplinary team including graphic designers, renderers and marketing coordinators
Brand Development Manager, OPTO International, Inc.
Established the business as a leader in retail store fixture solutions through rebranding and fresh approach to messaging, establishing the persona and tone of the brand
Managed all aspects of creative development including planning, design, art direction, editorial, typography, color/press checks and approvals
Developed award-winning retail and trade show/exhibit concepts including overarching messaging, design and layout, space planning, finish and material selection, product promotion and placement, graphics, visual merchandising and in-environment engagements
Business Development Manager, OPTO International, Inc.
Developed open and honest relationships with prospective clients, understanding the demands of their business, presenting solutions and meeting their objectives to facilitate growth
Led retention marketing efforts, implementing strategies for on-boarding and renewing client accounts with focus on improving experience and maximizing revenue, while analyzing results against expected performance, identifying areas for improvement
Retail Designer + Fixture Solutions Specialist, OPTO International, Inc.
Designed and developed retail fixture layouts based on client merchandise requirements, departmental adjacencies, and architectural challenges.
Specified finishes and materials based on desired aesthetic and integrated corporate branding and signage when appropriate.
Partnered with retail design firms to establish fixture rollout programs for brands, corporate and independent retailers.