Chayo Guzman

Visual Merchandiser


Chayo is a delightful combination of efficient, productive, and fun. As a highly organized Visual Merchandiser, Chayo goes the extra mile to elevate and transform every project that comes her way. Her keen sense of fashion, combined with her proven relationship building skills, has resulted in her being a recognized trend setter in the growing Minneapolis/St. Paul fashion industry. With over a decade of experience, Chayo is a seasoned merchant who thrives in fast-paced, team environments and works seamlessly with client partners, designers, and installation teams. Chayo embraces the beauty present in every aspect of life and sees each day as an opportunity to help create beauty for others.


Career Highlights:

  • Visual Merchandising
  • Large Scale Sporting Event Floor-sets
  • Trained National Sales Teams on Effective Merchandising


Visual Merchandiser

ZenGenius, Inc.


Senior Merchandise Coordinator

Winston Retail Solutions

  • Created and drove national fashion brand awareness in wholesale markets through innovative merchandising and sales team training
  • Provided administrative support for national coordinator team
  • Acted as brand representative and contact person throughout all stages of the design and merchandising
  • Responsible for training, coaching, and development of a team of visual associates