Dyona Frycek

Visual Merchandiser

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Dyona Frycek is a Chicago Aesthetic Environmental Designer who solves creative problems. She takes an all-encompassing approach to design that includes everything from interior, retail, and event design, to visual and prop styling. From multimillion dollar corporations, to mom and pop corner stores, Dyona delivers aesthetics in a way that articulates a brands’ story, and resolves creative conundrums. Dyona uses her diverse experience to uniquely approach every project detail, from fashioning mannequins, to overseeing store design. Since graduating from the Fashion Institute of Design & Merchandising in 2010, Dyona has worked with clients such as: Vogue, Nike, Crate & Barrel, and Tiffany & Co. While such projects have taken her across the United States and abroad, she is presently a self-employed entrepreneur in her home-town of Chicago and aims to bring that type of quality and dedication to every current and future client.

 

Career Highlights:

  • Designed Six Lofts for the M&M’s Character’s Celebrating the 75 th Anniversary
  • Designed and Styled a Pop-up Baby Boutique Launching Pampers New Premium Diapers 
  • Assisted the Lead Event Designer Producing AMC’s Golden Globes After Party 
  • Assisted the Lead Event Designer Producing Vogue’s CFDA Los Angles Fashion Show

Experience:

Visual Merchandiser

ZenGenius, Inc.

Visual Merchandiser 

Nike Chicago Showroom 

Led a team of stylists

  • Placed merchandise to create a customer experience that was inspiring, dynamic and entertaining for the Nike representatives 

Visual Merchandiser 

Crate & Barrel 

  • Created a customer experience through a visual experience that was inspiring, dynamic and entertaining to the customers
  • Completed projects according to planogram or used creative ability to adjust floorplan and product placement 

Head Retail Designer 

Jack Morton Worldwide 

  • Piper & Paxton Pop up 
  • Designed the retail pop-up, fixtures and merchandised the store
  • Used Photoshop and Illustrator as tools for communication
  • Hand selected all product and merchandised for the store

Head Visual Stylist 

Nautica 

  • Worked independently rearranging the floor plan, dressing mannequins and completing visual displays
  • Styled the product in accordance to the brands’ image 

Visual Stylist 

Bloomingdales 

  • Created a customer experience through a visual experience that was inspiring, dynamic and entertaining to the customers