CLIENT
Fujifilm Wonder Photo Shop

PROJECT
Winter Window Display
In-Store Selfie Moment

LOCATION
New York, New York

ABOUT
Located on 5th Avenue in New York's Flatiron District, the Fujifilm Wonder Photo Shop is the ideal destination for a holiday portrait or seasonal family photo. Creating interactive selfie stations for the winter store windows, ZenGenius combined playful props, paper craft and furniture for the backdrop, while a secondary window area highlighted Fujifilm products perfect for holiday gifting. Once photos were snapped, visitors simply printed photos in the store, walking away with a keepsake in hand. Keeping creatively inspired throughout the year, ZenGenius also provided creative direction and visual merchandising for summer and fall windows.

 

services provided

CREATIVE DIRECTION

SOURCING / PROCUREMENT

VISUAL MERCHANDISING

INSTALLATION


 

INITIAL CONCEPTS + SKETCHEs

 
 
 
 

Our team hosts an in-depth discovery meeting to kick-off each creative direction project. For the Fujifilm Wonder Photo Shop, ZenGenius’ own Sr. Visual Merchandiser and Interior Architect, Jalpa Patel worked closely with the client to understand their goals to drive sales of photo related merchandise, increase awareness of the Fujifilm mobile app and celebrate Winter in New York City.

 
 

2018 winter GALLERY

 
 
Scale is everything when you’re looking to create an impactful window. We could have used a more traditional snowflake decoration, but found that stringing together these fluffy indoor snowballs gave volume to the display. They also created contrast against the warm interior of the store.
— Addie Ashworth, ZenGenius, Inc.
 
 
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MEDITATE. COLLABORATE. CREATE.

At the heart of every visual merchandiser is the ability to be ingenious - the ability to think creatively and solve problems. Our team brings calm to your chaos, expertly addresses your merchandising challenges. Are you ready to create a zen moment?