CLIENT
Fujifilm Wonder Photo Shop

PROJECT
Summer Window Display
In-Store Selfie Moment

LOCATION
New York, New York

ABOUT
In the summer of 2018, the Fujifilm Wonder Photo Shop celebrated their 2nd year anniversary in the Flatiron District with a celebratory window and storewide activation. By creating a party-like atmosphere in the windows and throughout the store, they encouraged tourists to snap their photo and print them on-site for FREE. Paper pennants mixed with Instax photos were hung delicately in the window making the perfect photo backdrop inside the shop. Confetti and gold mylar balloons added to the ambiance.

 

services provided

CREATIVE DIRECTION

SOURCING / PROCUREMENT

VISUAL MERCHANDISING

INSTALLATION


 

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Our team hosts an in-depth discovery meeting to kick-off each creative direction project. For the Fujifilm Wonder Photo Shop, ZenGenius’ own Sr. Visual Merchandiser and Interior Architect, Jalpa Patel worked closely with the client to understand their goals to drive sales of photo related merchandise, increase awareness of the Fujifilm mobile app and celebrate Fujifilm’s second year in the Flatiron district.

 

SUMMER 2018 GALLERY

 
 
At the end of the day we’re in the business of designing and implementing visual merchandising strategies that increase sales. But there is no reason we can’t have fun doing it. Using chalk paint to promote this “birthday” celebration brought us back to childhood days and put a smile on shop visitors’ faces.
— Meg Lefeld, ZenGenius, Inc.
 
 
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MEDITATE. COLLABORATE. CREATE.

At the heart of every visual merchandiser is the ability to be ingenious - the ability to think creatively and solve problems. Our team brings calm to your chaos, expertly addresses your merchandising challenges. Are you ready to create a zen moment?