Genoveva Christoff

Visual Merchandiser & Fashion Designer


Genoveva Christoff has great experience working in the corporate retail world as a Designer and Visual Merchandiser. Her workmanship is impeccable, and she pays great attention to detail. She is a passionate trend-setter, with a keen sense of color and exceptional style. Her beautiful and fashion forward aesthetics caught the eyes of talent hunters, and she was invited to present designs at Mercedes-Benz Fashion Week. Additionally, she won first runner-up prize for Adrianna Papell for E! Live from the Red Carpet design contest.


Career Highlights:

  • Accustomed to managing multiple projects demonstrated by providing spot-on branded concepts for a varied clients.
  • Habitual tracker of current fashion trends, ability to interpret and forecast future trends.
  • Strong fashion and color sense.
  • Consistently deliver innovative design solutions and beautiful designs.
  • Detail-oriented, with excellent time management and organizational skills, comfortable with creative and technical roles.
  • Able to work effectively in a fast paced environment.
  • Equally comfortable working in a team or independently.


Fashion Designer at Genoveva Christoff LLC

  • Research, analyze and predict trends.
  • Lead the design process from initial design concept to final production.
  • Create clothing and accessory designs.
  • Utilize hand-sketching and computer design programs.
  • Sourcing, selecting and buying fabrics, fastenings and other embellishments.
  • Create files for laser cutting.
  • Design and print marketing materials.

Visual Merchandiser at Express

  • Execute assigned visual displays during floorsets as directed in company visual documents.
  • Maximize merchandise presentations by applying Express visual standards.

Fashion Designer at La Senza

  • Researched trends and created mood boards.
  • Created on-brand, commercial designs that reflect the conceptual direction/business strategy.
  • Delivered design sketches/prototypes and provided specifications.
  • Adapted designs based on feedback, incorporating for finalization.