Karla Furrer

Visual Merchandiser


Karla has several years of experience in visual merchandising and design.  She has a  creative flair for mixing color, pattern and unexpected elements into her design work.  Her approach is thoughtful with special attention to detail and story telling.


Career Highlights:

  • Visual Merchandising and Design
  • Event Planning and Support
  • Product Design and Creation


Visual Merchandiser at ZenGenius, Inc.

  • Assist visual teams in development and execution of concepts, product launches, floor sets and installations according to brand specific strategy
  • Provide visual support to large retailers such as Victoria’s Secret and Bath & Body Works
  • Hands-on support, planning and execution with the events team

Product Designer and Small Business Developer at Bella Studio by Karla Furrer

  • Artist and designer of product lines including jewelry and accessories
  • Brand creation and development through merchandising and display


“I’ve commissioned Karla’s work for projects in both my business and personal life. A creative eye and hand-crafted flair makes Karla my go-to person for any project needing that extra boost of visual interest. She sees the world differently than most and is brimming with resourcefulness and imagination.”

- Amy Parrish, Photographer