Lia Gowitt

Visual Merchandiser


Lia knew she wanted to be in the Visuals Field when she was a junior in high school, and a guest speaker came into her Fashion Plus class and spoke about her career. She spent the next 16 years doing everything from visuals, training, managing and owning her own boutique. She has a love for training and sharing her knowledge on how to have a successful business by making the merchandise appeal to its audience.


Career Highlights:

  • Visual Merchandiser: Floor-sets and Company Directives
  • NSO’s
  • Platinum Store Manager at Victoria’s Secret
  • Training New Merchandisers


Visual Merchandiser

ZenGenius, Inc.



Pink Bella LLC

  • Owner/Operator of fashion clothing boutique that is online, at markets, parties, events, etc.
  • Setup merchandise at all events to ensure visual appeal and creativity
  • Analyze business month to month, to understand the wants and needs of my customer
  • Hand selected all merchandise that was sold


Store Manager

Victoria’s Secret

  • Coached and developed staff
  • Planned out and facilitated brand guides
  • Turned a struggling store into a platinum store in just over a year
  • Top 100 Store Managers in the US


Field Merchandising Manager

Forever 21

  • Managed a team of merchandisers in the Southwest Region
  • Helped create visual manuals and floor-set updates 
  • Opened new stores around the country
  • Implemented window displays and styled mannequins