We’re a team of creative problem solvers. Your secret weapon. The solution to your visual emergencies. Thinkers and doers who getting the job done.



Co-Founder + CEO

Joe Baer is the Co-Founder, visionary and creative force behind ZenGenius.  He is a leader among the Visual Merchandising and retail  industry and is committed to raising the awareness of Visual Merchandising as an important element of any great retail and event experience.

Read Joe’s full bio…

Paul cook

Co-Founder + Sr. Visual Merchandiser

After starting in retail as a Henri Bendel Sales Manager, Paul moved over to the Visual Department. It was here that he found his passion for the creative aspects of retail. He has extensive experience across all levels of Visual Merchandising, from high-end couture, designer, sportswear, jewelry, home-goods, and shoes, he’s covered it all.

Read Paul’s full bio…



Unique gifts and talents.

We’re led by a team who constantly questions, tinkers, and challenges the status quo to unlock creativity around every turn. Learn more about each of them by clicking on their photo below.



Director of Operations


U.S. Business Development

Garrison Latimer

Visual Merchandising Manager

cassandra darling

Director of Events

Meg Lefeld

Global Project Manager


Addie Ashworth

Visual Project Manager

elizabeth craney

Visual Project Manager, New York

Jalpa Patel

Sr. Visual Merchandiser + Interior Architect

Morgan Kubic

Events Project Manager

Laura Cianca

Events + Visual Merchandiser

Matt UngAr

Facilities Coordinator

Leslie Ritchey

International Visual Coordinator



Office Doggy

Emily Heffner

Administrative Talent Coordinator



ZenGenius is more than a job, it’s a state of mind. Our passion runs deep. If you want to share your creative gifts with the world and make an impact for the greater good, check out open opportunities or just submit your resume.


Working with the ZenGenius team was beyond fabulous! Their team took the time to understand our business, provide creative direction, merchandise layouts and designs that were perfect. They took ownership of the design process with a passion that proved how much they were dedicated to the success of my business. I would hire this team over and over again. I highly recommend them for your project.
— Michele Koester, Real Deals

From sourcing assistance to on-site installs, ZenGenius Gurus are truly an integral part of our team. They respond quickly to requests, provide a precise level of organization and accuracy in record-keeping. It’s clear that ZenGenius is fully committed to the success of every project.
— Erin Clevenger, LBrands, Inc.



At the heart of every visual merchandiser is the ability to be ingenious - the ability to think creatively and solve problems. Our team brings calm to your chaos, expertly addresses your merchandising challenges. Are you ready to create a zen moment?