Meg Lefeld

Global Project Manager 

Meg.jpg

Meg is a results-driven Project Manager and Marketing professional. At ZenGenius, Meg is responsible for managing high-level visual projects, worldwide, as well as planning and implementing strategic initiatives, including training seminars, marketing campaigns, speaking engagements and more. 

Meg has managed projects throughout the United States and across the globe, including visual installations in Hawaii, speaking engagements in Canada and Australia and trade shows in Las Vegas and Chicago, just to name a few. Meg also manages VMX (Visual Merchandising Experts), an international joint venture that combines ZenGenius's visual merchandising expertise with retail analytics insights from their Italian partner                                                                                         firm, Grottini Labs.

 

 

Career Highlights:

  • design:retail Magazine's 2018 40 under 40 recipient
  • Speaker at The 2017 Columbus, Ohio Retail Summit
  • Editor of The Art of Visual Merchandising: Short North by Joe Baer
  • Global Project Management
  • Marketing, Advertising and Public Relations Management

 

Experience:

Service Trip Coordinator and Applications Facilitator

HANDS Organization

  • Analyzed and processed applications for potential volunteers.
  • Point of contact connecting the volunteers, the affiliated organizations and the board of directors.
  • Active participant in strategic decisions related to expansion and recruitment.

Project Coordinator

Write On Target, Inc.

  • Coordinated projects between account leads, design teams, production staff and outside vendors/customers.
  • Produced print, electronic and web communication materials that simplified complex employee benefit information.
  • Generated public relations opportunities for the firm by soliciting and scheduling speaking engagements for the CEO.
  • Managed the firm’s social media presence on various sites including Twitter, LinkedIn and Pinterest.