Nastasia Farmer

Visual Merchandiser

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Nastasia is an experienced, detail-oriented Visual Merchandiser, who loves a challenge and working in a fast-paced environment. With over 8 years of merchandising experience in both wholesale and retail environments, she is a well-rounded merchant and can address visual opportunities with result-driven solutions. Nastasia is also very talented with mannequin styling, window dressing and product displays. Organizing New York Fashion Week presentations, Editorial Press Preview events, and Market Week appointments are among her favorite creative projects.

 

Career Highlights:

  • Created Floor-sets for Luxury Company
  • Organized NYFW Client Selling Events and Collection Presentations
  • Opened New Locations and Remodels
  • Styled Models

Experience:

Visual Merchandiser

ZenGenius, Inc.

District Visual Manager

BCBG Max Azria

  • Reacted to business and/or sell thru with visual solutions to increase sales
  • Planned and organized seasonal floor-set launches within district
  • Conducted store visits and provided feedback to district and store managers
  • Successfully open new stores and new fixture installations in existing locations

 

Wholesale Visual Manager

BCBG Max Azria

  • Worked cross-functionally to create visual directives for wholesale accounts
  • Executed showroom, trade show, in-store and model presentations
  • Styled models for product presentations, events and editorial shoots
  • Developed relationships and open communication with in-store management and buyers 

 

Visual Merchandise Coordinator

G-III Apparel Group

  • Oversaw wholesale accounts in the NY metro area
  • Executed seminars to train in-store staff on brand standards and product knowledge
  • Partnered with in-store visual team to showcase product in windows and on mannequins
  • Conducted in-store events to promote brand and increase sales