Tobi Ewing

Creative Hand

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Tobi Ewing, aka “Tobi with an Eye,” is a natural creative and business woman with strong skills in visual merchandising, styling and brand development. Tobi brings her vibrant energy and passion to every project. With experience as an artist, product developer and content creator, she is able to “connect the dots”, strategize, visualize big ideas, and create successful results. Tobi’s drive and skills have landed her corporate product development positions with Ralph Lauren and retail visual merchandising / installation experience with West Elm in NYC. Currently, Tobi has relocated to Columbus, Ohio and is excited to work and build with creatives in the greater Columbus area and beyond!

 

Career Highlights:

  • Corporate Product Development for Ralph Lauren
  • Developed Ralph Lauren’s Women’s Accessories for NYFW and MTO Custom Orders
  • Visual Merchandising and Installation Assistant
  • Visual Design with an UX/UI and Branding Focus Certification Candidate

Experience:

Creative Hand

ZenGenius, Inc.

  • Freelance creative projects working with corporate and local brands in the greater Columbus area

Visual Merchant/Installation Assistant

WEST ELM

  • Collaborated to implement creative direction for season/promotions using design directive
  • Applied corporate and market visual fundamentals to create / adjust build-outs, wall displays and styling
  • Assisted Installation Lead in several projects, including hanging lighting / signage, painting platforms/walls, wood treatments, installing displays
  • Participated in all corporate floor-sets 
  • Assisted in styling shoots for social media account

 

Assistant: Product Development, Collection Accessories and Footwear

RALPH LAUREN

  • Collaborated with designers, merchandisers / buyers to build global product assortments 
  • Assisted in development of sketches, runway samples, tech packs and production
  • Global relationships: developed product with international vendors in England, Italy, France and China