Yasmine Whitfield

Visual Merchandiser


Yasmine is a Midwest native with an interest in self-expression through style and the use of fashion as a form of art. She is a 2016 graduate from Columbia College Chicago with a BA in Fashion Business and a minor in Creative Advertising. After living in Chicago for 4 years, Yasmine has gained experience in many different facets of the retail industry. She is inspired by everything, from music, art, culture and her everyday surroundings. Yasmine had experience in Visual Merchandising, Styling and Product Buying.


Career Highlights:

  • Visual Merchandiser
  • Buyer
  • Beauty and Retail Experience


Visual Merchandiser

ZenGenius, Inc.

Assistant Buyer

Winston Brands

  • Develops an understanding of the target customer profile and the competitive landscape by researching marketing trends, new product ideas and competition
  • Assists the buyer in assortment and category planning, building spreads, concepts ideas
  • Assists with catalog pagination and catalog rebuild
  • Write copy specifications that highlight product features and proofread copy
  • Provide final inspection and approval of photo samples ensuring correct specifications
  • Participates in final negotiations to ensure that target costs and margins are met

Buying Intern

Ulta Beauty

  • Ensured SKUs are properly maintained including description changes, brand changes, style codes, feature codes, and store classification changes
  • Supported buyers through vendor contract funding
  • Pulled and prepared reports from BW, SAP, or Merchandising systems as needed
  • Assisted in mailer and tab planning/proofing process

Visual Merchandiser

AKIRA Chicago

  • Created visual lifestyle displays emphasizing color, composition and design
  • Designed biweekly creative table settings focusing on merchandise available for sale in the store
  • Weekly moves to reflect incoming merchandise assortment and to change the look of the various areas within the store
  • Created seasonal shops with an emphasis on traditional holidays