Yolanda Hamer

Visual Merchandiser


Yolanda is a strongly dedicated, driven, and highly ambitious Visual Merchandiser who pays keen attention to detail. Yolanda has been merchandising for a decade, through four different major multimillion dollar companies throughout the Southeast. Yolanda also has amazing styling and merchandising abilities that enable her to work in different areas, including retail stores, individual clients, interior decor, and events. Yolanda has a strong passion for the aesthetics of visual merchandising and wholly enjoys the work she does.


Career Highlights:

  • Merchandised a Major Event for a Multimillion-dollar Company
  • Opened a GAP store
  • Advised in Leading NSO’s for 4 J. Crew Stores
  • Working With Corporate Teams for Merchandising Effort


Visual Merchandiser

ZenGenius, Inc.


Department Manager

Urban Outfitters

  • Handled everyday operations for the opening and closing of the store
  • Responsible for planning, directing, merchandising, and overseeing the operations and fiscal health of the department
  • Trained new hires on key elements to the store such as up-to- date policies and procedures, key performances indicators, product assortment and allocation, and education on loss prevention policies
  • Managed the work environment by mentoring the sales and visual team by delegation, and developing personal growth opportunities


Brand Expert/Lead Merchandiser

J. Crew

  • Led the merchandising department for the Franklin, TN store
  • Prepped, merchandised, and executed all displays and store front windows for store visual presentations
  • Styled all mannequins for the store every week for updated visual standard requirements
  • Led a 1500+ sq ft stockroom with a team of six people at the Lenox store in Atlanta, GA
  • Merchandised different aspects of the store and trained associates in brand standards
  • Opened four J. Crew stores (Franklin, TN, West Midtown Atlanta, and Lenox Mall) and closed one in the Southeast region


Brand Experience Expert/Lead Merchandiser


  • Demonstrated product knowledge as well as major shipment and replenishment tasks
  • Deconstructed walls and then rebuilding and remerchandising them according to visual presentations and standards set from corporate
  • Styled majority of mannequins represented in the store and remerchandised any store fixtures and displays according to new shipment and new placement tactics
  • Opened one GAP store and closed one GAP store