What do you do when you gather two hundred of the retail design industry’s top minds together in Nashville, TN? Obviously you go to a honky tonk, practice yoga with baby goats and turn a hotel conference room into a mechanical-bull riding arena. You also talk retail. Lots of retail
From ZenGenius CEO and co-founder Joe Baer…“Throughout my career as a visual merchandiser I’ve often encountered clients, managers, team members or associates that seem to have an endless amount of excuses or road blocks that can prevent them from bringing their vision to life. A great visual merchandising program takes risks, experiments and tests new ideas to see what the ever-evolving customer responds to.”
Meet ZenGenius’ very own Jalpa Patel, Senior Visual Merchandiser and Interior Architect. As ZenGenius’ lead retail designer, she provides creative direction and oversees design development from concept to production. Learn more about how Jalpa’s international experiences influence her creative mindsets.