CLIENT
Fujifilm Wonder Photo Shop

PROJECT
Spring Window Display
In-Store Selfie Moment

LOCATION
New York, New York

ABOUT
Located on 5th Avenue in New York's Flatiron District, the Fujifilm Wonder Photo Shop is the ideal destination for tourists and locals to print and frame photos of the fresh spring blooms. Creating interactive selfie stations for the spring windows, ZenGenius combined playful props, paper craft and furniture for the backdrop, while a secondary window area highlights Fujifilm products perfect for snapping shots while walking the scenic streets of New York. Once photos are taken, visitors simply print photos in store, walking away with a keepsake in hand.

Keeping creatively inspired throughout the year, ZenGenius also provides creative direction and visual merchandising for summer, fall and winter windows.

 

services provided

CREATIVE DIRECTION

SOURCING / PROCUREMENT

VISUAL MERCHANDISING

INSTALLATION


INITIAL CONCEPTS + SKETCHES

 
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Our team hosts an in-depth discovery meeting to kick-off each creative direction project. For the Fujifilm Wonder Photo Shop, ZenGenius’ own Sr. Visual Merchandiser and Interior Architect, Jalpa Patel worked closely with the client to understand their goals to drive sales of photo related merchandise, increase awareness of the Fujifilm mobile app and celebrate Spring in New York City.

 
 

 

Spring 2019 Gallery

 
 
These fantastical flowers bring the same whimsical feeling of spring in New York. Even on a cloudy or rainy April day, these oversized florals brighten the day for neighborhood residents and tourists.
— Garrison Latimer, ZenGenius, Inc.
 
 

 
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MEDITATE. COLLABORATE. CREATE.

At the heart of every visual merchandiser is the ability to be ingenious - the ability to think creatively and solve problems. Our team brings calm to your chaos, expertly addresses your merchandising challenges. Are you ready to create a zen moment?