Recently relocated to Gravity, a community collective in the Franklinton neighborhood of Columbus, Ohio Pelotonia continues its mission to raise awareness, and funds, for life-saving cancer research. Their signature neon green arrow has become an icon of the good they do and their annual race. Zens Addie, Aiden and Kristen donated their time and talents, developing an easily shopped retail area, maximizing the limited space in the new office. They strategically configured fixtures and displays, generously provided by LBrands, cross-merchandising softline and hardline goods. Neatly arranged rows of drinkware offset the soft piles of perfectly stacked t-shirts and hoodies. Smaller novelty items and irregular shaped items are displayed with bins and baskets, adding visual texture to the arrangement. The neon green and black palette packs a punch, offset by warm wood-tone, concrete floors and columns, while coordinating with the brightly colored mural in the adjacent courtyard.
FIXTURE ARRANGEMENT / SET-UP
ABOUT THE PELOTONIA RIDE
Founded in 2008, Pelotonia was established with the objective to fund life-saving cancer research. Pelotonia is a three-day experience that includes a weekend of cycling, entertainment, and volunteerism. Through its first ten rides, Pelotonia raised more than $184 million for cancer research. Thanks to its generous funding partners, Pelotonia is able to direct 100 percent of every rider-raised dollar to cancer research at The Ohio State University Comprehensive Cancer Center – James Cancer Hospital and Solove Research Institute.
Interested in joining the ride? Be part of the Pelotonia movement and choose to participate to ride, virtually ride or volunteer.
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