CLIENT
Steiner + Associates

LOCATION
Easton Town Center Columbus, Ohio

PARTNERS
Chute Gerdeman
OPTO International, Inc.

PHOTOGRAPHY
Cadan Photography

ABOUT
Finding roots in Columbus' Easton Town Center, ShopLab pushes innovative thinking outside the box. With short-term leases and a suite of available services including visual merchandising support, digital signage and retail traffic analytics, retailers can experiment and test new concepts with out the commitment of permanent spaces. Partnering with Steiner + Associates for a successful launch, ZenGenius provided creative services including store design and development, fixture and display specification, graphic design, sourcing and procurement, visual merchandising and onsite installation support.

Learn more about the current tenant, Rock ‘Em, a Sock Store.

 

services provided

CREATIVE DIRECTION

FIXTURE SOURCING / SPECIFICATION

GRAPHIC DESIGN

PROJECT MANAGEMENT

VISUAL MERCHANDISING

ONSITE INSTALLATION SUPERVISION


conceptual renderings

 
 

 

GALLERY

Partnering with Steiner + Associates for a successful launch, ZenGenius provided creative services including store design and development, fixture and display specification, graphic design, sourcing and procurement, visual merchandising and onsite installation support.

 

 
 
It’s a platform to enhance brands...,We’ll allow retailers to experiment with a suite of resources. Tenants will have full freedom over store lighting, sound and even scent, and Easton will help with analytics data and other technical benefits. There will be touch screens that allow customers to purchase items online even when the store isn’t open.
— Yaromir Steiner, CEO of Easton co-developer Steiner + Associates
 
 

 

ROCK ‘EM SOCKS

Founded in 2011 by Rob Starkman to create confidence and capture personality from the ground up, Rock ‘Em Socks is the first tenant to occupy ShopLab at Easton Town Center.

 

 
 
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As seen in STOrai Magazine

Be sure to check out our latest article in the November/December 2018 issue of STOrai Magazine from the Retail Association of India.

Pop-Up Innovation written by ZenGenius, Inc.’s very own CEO/Creative Director, Joe Baer and Senior Visual Merchandiser and Interior Architect, Jalpa Patel.

 
 
 
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MEDITATE. COLLABORATE. CREATE.

At the heart of every visual merchandiser is the ability to be ingenious - the ability to think creatively and solve problems. Our team brings calm to your chaos, expertly addresses your merchandising challenges. Are you ready to create a zen moment?