CLIENT
Steiner + Associates

LOCATION
Easton Town Center Columbus, Ohio

PARTNERS
Chute Gerdeman
OPTO International, Inc.

PHOTOGRAPHY
Easton Town Center Steffanee Adams

ABOUT
Finding roots in Columbus' Easton Town Center, ShopLab pushes innovative thinking outside the box. With short-term leases and a suite of available services including visual merchandising support, digital signage and retail traffic analytics, retailers can experiment and test new concepts with out the commitment of permanent spaces. Partnering with Steiner + Associates for a successful launch, ZenGenius provided creative services including store design and development, fixture and display specification, sourcing and procurement, visual merchandising and onsite installation support.

Learn more about the current tenant, Campo Marzio.

 

services provided

CREATIVE DIRECTION

FIXTURE SOURCING / SPECIFICATION

PROJECT MANAGEMENT

VISUAL MERCHANDISING

ONSITE INSTALLATION SUPERVISION


 
 

conceptual renderings

While Shop/Lab occupies a small footprint (520 square feet), it was designed to have an open-door concept with two open garage doors that serve as entrance and exit points allowing more foot traffic. When glass paneled garage doors are open, they create a modern awning over each entrance of the store.

 
 
 

TRANSFORMATIONAL SPACE

Designing a space without a specific retail tenant can be particularly challenging, but it encouraged the ZenGenius team to develop a flexible and efficient space that offered ease, and eliminated obstacles for the variety of future retail tenants. Using modular fixtures and visual components throughout the space maximized adaptability, accommodating softline and hardline merchandise categories without the need to bring in additional fixtures and displays.

 

 

GALLERY

 

 

ZENS IN ACTION

Our Zens are available where and when you need them, offering hands-on support for your short-term or long-term visual merchandising projects with little prior notice. With a full stockroom of products ready to go, our Columbus-based Zens worked around the clock to unpack and sort merchandise.

 
 
 
It’s a platform to enhance brands...,We’ll allow retailers to experiment with a suite of resources. Tenants will have full freedom over store lighting, sound and even scent, and Easton will help with analytics data and other technical benefits. There will be touch screens that allow customers to purchase items online even when the store isn’t open.
— Yaromir Steiner, CEO of Easton co-developer Steiner + Associates
 
 

Photos from    Easton Town Center

Photos from Easton Town Center

 

ABOUT Campo Marzio

With more than 80 years of tradition, today Campo Marzio is a leading brand with its Italian style, design and craftsmanship heritage. Born in the 1930's as a workshop specializing in the production of fountain pens and writing instruments, Campo Marzio has over time expanded its production line to office, leather and travel accessories as well as handbags and wallets. Today, the company is renowned all over the world for having turned common stationery items into fashion accessories characterized by vibrant colors and modern design.

Learn more about Campo Marzio

 
 
Photo from    Easton Town Center
Photo from    Easton Town Center
 
 
 
 

MEDITATE. COLLABORATE. CREATE.

At the heart of every visual merchandiser is the ability to be ingenious - the ability to think creatively and solve problems. Our team brings calm to your chaos, expertly addresses your merchandising challenges. Are you ready to create a zen moment?