Finding roots in Columbus' Easton Town Center, ShopLab pushes innovative thinking outside the box. With short-term leases and a suite of available services including visual merchandising support, digital signage and retail traffic analytics, retailers can experiment and test new concepts with out the commitment of permanent spaces. Partnering with Steiner + Associates for a successful launch, ZenGenius provided creative services including store design and development, fixture and display specification, sourcing and procurement, visual merchandising and onsite installation support.
FIXTURE SOURCING / SPECIFICATION
ONSITE INSTALLATION SUPERVISION
While Shop/Lab occupies a small footprint (520 square feet), it was designed to have an open-door concept with two open garage doors that serve as entrance and exit points allowing more foot traffic. When glass paneled garage doors are open, they create a modern awning over each entrance of the store.
Designing a space without a specific retail tenant can be particularly challenging, but it encouraged the ZenGenius team to develop a flexible and efficient space that offered ease, and eliminated obstacles for the variety of future retail tenants. Using modular fixtures and visual components throughout the space maximized adaptability, accommodating softline and hardline merchandise categories without the need to bring in additional fixtures and displays.
ZENS IN ACTION
Our Zens are available where and when you need them, offering hands-on support for your short-term or long-term visual merchandising projects with little prior notice. With a full stockroom of products ready to go, our Columbus-based Zens worked around the clock to unpack and sort merchandise.
ABOUT Campo Marzio
With more than 80 years of tradition, today Campo Marzio is a leading brand with its Italian style, design and craftsmanship heritage. Born in the 1930's as a workshop specializing in the production of fountain pens and writing instruments, Campo Marzio has over time expanded its production line to office, leather and travel accessories as well as handbags and wallets. Today, the company is renowned all over the world for having turned common stationery items into fashion accessories characterized by vibrant colors and modern design.
MEDITATE. COLLABORATE. CREATE.
At the heart of every visual merchandiser is the ability to be ingenious - the ability to think creatively and solve problems. Our team brings calm to your chaos, expertly addresses your merchandising challenges. Are you ready to create a zen moment?