garrison Latimer

Visual Merchandising Manager



With a need to constantly be creating balanced by a strong analytical mind, Garrison found a perfect career in the retail industry when he took what was intended to be a temporary job in 2006. In the years since, his trajectory has seen him work for some of the largest retailers in the United States as well as managing a local business handling all aspects of the business including product acquisition, marketing (physical and digital), product photography and web content production, visual merchandising and creative direction. While his passion lies in the creative, Garrison’s ability to analyze and understand the business from all sides has equipped him to be extremely well-rounded and a strong problem solver in the industry.



  • Visual Merchandising

  • New Store Opening Management

  • Brand Identity

  • Business Analysis and Forecasting

  • Social Media Marketing

  • E-Commerce




ZenGenius, Inc. | Visual Merchandising Manager

Grandview Mercantile | General Manager/Visual Director

  • Planned and executed move of 20,000 sq ft store to larger facility

  • Created brand standards for visual merchandising, website and social media marketing

  • Built strong brand identity through use of social media outlets

  • Created and executed window displays and vignettes throughout store

  • Sales forecasting and analysis

  • Special events planning and execution

West Elm | Visual Manager

  • Executed seasonal floorset 6-8 times a year

  • Created site specific installations based on corporate provided inspiration

  • Extensive planning and mapping of store prior to floorset execution

  • Marketing implementation including in-store signage and vinyl installation

Gap | Customer Experience Manager

  • Utilized brand values to create ideal customer experience.

  • Hiring and training of all staff

  • Scheduling for all aspects of the business including sales, visual merchandising and operations

  • Sales coaching and associate development

  • Wrote and delivered annual performance reviews.




At the heart of every visual merchandiser is the ability to be ingenious - the ability to think creatively and solve problems. Our team brings calm to your chaos, expertly addressing your merchandising challenges. Are you ready to create a zen moment?