The ZenGenius Library

The Art of Visual Merchandising: Short North

By Joe Baer

Join ZenGenius’ Joe Baer as he explores the hip stores in the Short North neighborhood of Columbus, Ohio. The Art of Visual Merchandising: Short North features fantastic stories with the entrepreneurs that created these unique boutique stores in one of the Nations premier creative neighborhoods and arts districts.

Profiles of The Mannequin

By Eric Feigenbaum

They've been referred to as the quintessential silent sales force, but they are so much more than fancy clothes hangers. Mannequins breathe life, emotion, and animation into retail environments across the world. They are works of art that tap into the emotions and aspirations of all who engage with them.

Profiles of the Mannequin tracks the history and evolution of these intriguing figures from the headless models of 1900 right up to today's virtual mannequins. Exploring shifts in representation of gender, race and body type, this study chronicles the connection between mannequins and movements in art, the humanities, current affairs, and fashion.
Beautifully illustrated and engagingly told, fascinating in-depth interviews with creative professionals recount their experiences, philosophies, and stories of the mannequin and its impact on our culture as both a utilitarian object and as an artistic statement.

Silent Selling: 6th Edition

By Judy Bell

This edition of Silent Selling captures the direction in which today s retail industry is movingand leads students beyond the basics of visual merchandising. Readers will benefit from an understanding of experts recent discoveries and learn valuable new techniques.They are encouraged to think out of the box, while using Bell s Look-Compare-Innovate model. With these informational tools, students can learn to create and deliver professional presentations that will facilitate their move from the classroom to the workplace.

Silent Selling: 5th Edition

By Judy Bell

Capturing the direction and evolution of today's retail industry, Silent Selling: Best Practices and Effective Strategies in Visual Merchandising, 5th Edition, is a blend of practical and creative problem-solving activities to carry students well beyond the basics of visual merchandising. Readers gain an understanding of experts' recent discoveries and learn valuable techniques while being encouraged to think outside the box using Bell's "Look-Compare-Innovate" model.

Sustainability for Retail: How Retail Leaders Create Environmental, Social, & Cultural Innovations

By Vilma Barr & Ken Nisch

Sustainability for Retail is an important international overview of the role of retail in the worldwide climate crisis. Its focus is on apparel and related retail products, from supply chain to the selling floor. The retail industry is identified as the source of 10 percent of the world’s carbon emissions.

This book presents the notable successes that have been achieved in the private sector. Interviews with leaders ranging from multi-nationals to specialty collections, to reports on innovative technological advancements.