ZenGenius, Inc. to host summer market highlighting Columbus creatives, makers, and more. Inaugural event to coincide with the Short North Gallery Hop and Short North Yard Sale.

For immediate release: ZenGenius, Inc. Announces Expansion and Relocation to the Short North. Mixed-use space at 30 E. 4th Avenue selected as new home for Columbus-based creative agency.

As the date for their annual convention neared, the Avon leadership team knew radical changes were ahead. Keeping their community safe became a top priority as we face the reality of gathering during a global pandemic. Continuing a long-time partnership, Avon and ZenGenius quickly shifted gears, switching to a flexible virtual format for 2020.

Emceed by ZenGenius CEO Joe Baer, along with Jen Acevedo, Associate Publisher of VMSD, competitors took to the Zoom stage to compete in a modified version of the classic Iron Merchant Challenge. With a live audience watching from their homes, everyone tuned in with their favorite “quarantini” for a bit of creative competition. The challenge - create a compelling display to honor first responders in just 30 minutes.

design:retail presents “Design Diaries: Confessions from Quarantine,” a new series featuring uplifting personal stories from our industry friends. Here’s what it’s like to be in retail design, creating and working from home during the COVID-19 crisis. Chapter 10 is brought to you by Garrison Latimer, visual merchandising manager, ZenGenius.

design:retail presents “Design Diaries: Confessions from Quarantine,” a new series featuring uplifting personal stories from our industry friends. Here’s what it’s like to be in retail design, creating and working from home during the COVID-19 crisis. Chapter 8 is brought to you by Joe Baer, Co-founder, CEO & Creative Director, ZenGenius.

A coloring book to help pass the quarantime, “Be Creative, Not Idle.” was created by Garrison Latimer, our very own Visual Merchandising Manager. Designed from the pages of his personal sketchbook, we challenged our Zens and friends to show us their creative talents and pass the quarantime with a bit of creative expression.

At ZenGenius the health and safety of our clients and employees is our highest priority. As a valued partner, we would like to let you know about the preventative measures we are taking during this important time.

Brought to you by ASD Marketweek and ZenGenius' very own retail and visual merchandising expert Joe Baer, this 51 page book will teach you everything you need to know about mastering in-store merchandising step-by-step.

Supporting students and offering mentorship to the retail industry's freshest talent has been a passion of ours during our more than 20 years in business. We are excited to announce that ZenGenius, Inc. CEO Joe Baer and Macy’s National Director of Window Display, Roya Sullivan will co-host the 23rd Annual PAVE Gala on December 4th in New York.

Weekly, Monthly or Quarterly? How often should a retail store change their window and general store displays? When it comes to your store's merchandising, you want to make sure that your displays are always unexpected, unique, welcoming, and social media photo-friendly.

What do you do when you gather two hundred of the retail design industry’s top minds together in Nashville, TN? Obviously you go to a honky tonk, practice yoga with baby goats and turn a hotel conference room into a mechanical-bull riding arena. You also talk retail. Lots of retail

Retailers need a visual merchandising strategy. Retail and merchandising expert Joe Baer explains how to do retailers of any size can create a killer merchandising plan that will sell more products and keep customers coming back into stores!

Do you know what Victoria Secret, Anthropologie and Target are masters at? It's store displays and merchandising. In this video series, retail design and merchandising expert Joe Baer of Zen Genius shares how retailers large and small can master store merchandising in three simple steps.

From ZenGenius CEO and co-founder Joe Baer…“Throughout my career as a visual merchandiser I’ve often encountered clients, managers, team members or associates that seem to have an endless amount of excuses or road blocks that can prevent them from bringing their vision to life.  A great visual merchandising program takes risks, experiments and tests new ideas to see what the ever-evolving customer responds to.”

A few of our Zens kicked off the 4th of July Weekend with a bit of feel-good community clean up. Many thanks to our Visual Merchandising Manager, Garrison Latimer, for organizing this event, and to our neighbors and fellow Milo-Grogan business Middle West Spirits for joining in the activities.

Looking for more attention or more foot traffic?  Would you like to get more people talking and posting about your business?  Try something unexpected. Yes, unexpected.